SMI Expands Commercial Leadership as Bret Wincott Becomes Sales & Marketing Director
SMI is pleased to announce the promotion of Bret Wincott to Sales & Marketing Director, strengthening the company’s commercial leadership as it continues to grow across the Defence, Aerospace, Energy, and Marine sectors.
Bret joined SMI in 2025 as Head of Commercial, bringing more than 30 years of experience in business development, sales strategy, and customer engagement. Since joining the company, he has played a key role in enhancing commercial processes, supporting customer relationships, and contributing to SMI’s long‑term growth strategy. His background includes senior roles within the defence and aerospace industries, where he has led business development initiatives across UK and international markets.
Jenny Shaw, CEO said, “SMI recognises the valuable expertise Bret has brought to the organisation and the positive impact he has already made across the commercial team. His promotion reflects the company’s commitment to strengthening its leadership as it expands its global presence while continuing to support customers operating in the world’s most demanding environments.”
In his new role, Bret will lead SMI’s sales and marketing functions, working closely with the commercial team and external partners to deliver high‑quality support and service to customers worldwide.
SMI congratulates Bret on his appointment and looks forward to the continued contribution he will bring in this next chapter.